Começo o ano com um post sobre futebol porque sempre me perguntei quanto o Flamengo valeria se só contasse com os recursos que um time do interior de onde Judas perdeu as botas conta. Será que ainda teria o peso que tem? Certamente não. Mas enfim, deixemos de enrolação que ninguém tem tempo a perder nem gosta de abelha que faz cera.Vi no UpdateorDie (aliás, que nome fantástico para um blog, não?) o ranking das marcas dos clubes de futebol brasileiro, levantado pela Crowe Horwath. E os números impressionam. O Flamengo chega a valer quatro vezes o Santos, enquanto o Grêmio vale quase dois Fluminenses...
O que faz a marca de um time valer tão mais que a de outro não é a quantidade de títulos conquistados, ou o tamanho da torcida, ou a qualidade dos jogadores. É isso tudo junto. E ainda como o time gerencia sua marca, como lida com patrocinadores, como trata os produtos que são extensão da marca.
Meu Náutico, coitado, nem aparece na lista!
Veja a matéria do Globo Esporte, de onde tirei o gráfico acima, clicando aqui.
Feliz 2010!
28 comentários:
para quem se interessar pelo patrocínio do Flamengo pela Batavo: http://www.mundodomarketing.com.br/5,12632,batavo-fecha-maior-patrocinio-da-historia-com-o-flamengo.htm
medo dessa marca do Flamengo ein...hehehe
bjs
medo do Flamengo como um todo! hehehe
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